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PR meets PA: INSTICOM and Gibbels Public Affairs join forces

PR meets PA: INSTICOM and Gibbels Public Affairs join forces


Brussels, 15 August 2019 As of today, PA consultancy Gibbels Public Affairs (GPA) and corporate communications and PR agency INSTICOM join forces. By combining their areas of expertise, the two firms will offer a broader more powerful package of services to their clients.


INSTICOM is a Corporate Communications and PR agency that connects businesses with their target audiences using a result-driven approach. It optimizes relations between organisations and their stakeholders, as well as improving the reach of their messages. The result is raised awareness, credibility and an increase in brand preference from the targeted audiences. Based in Brussels and founded in 2010, Insticom has partner offices in The Netherlands (IvRM Reputatie and Wisse Kommunikatie) and it is the Belgian partner of the Worldcom Public Relations group.


Intelligence, Strategy, Influence, are the key pillars of Gibbels Public Affairs. Founded in 2011, GPA has consistently delivered for its clients. GPA Director Patrick Gibbels has been honored with the European Public Affairs Award for two consecutive years (2016/2017). “Trust is our number one asset; we care about your reputation as much as our own”.


INSTICOM’s Managing Partner Hans Karperien said: “Increasingly, we see a need for public affairs amongst our client-base. Most of the rules and regulations affecting our clients’ core activities, now come from Brussels. It is vital that we are able offer knowledge of what is in the pipeline, as well as influence into the decision-making processes”.


Gibbels Public Affairs Director Patrick Gibbels added: “I am very pleased with this new cooperation. In recent years, public affairs and lobbying have become even more of a communications game. INSTICOM is an expert in the PR field and will offer a valuable addition to what we can offer our clients: a complete package”.



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